to boost the sales revenue of a tire manufacturer
1
Identifying products
Adding to cart
Checkout
The challenge was
Identifying the products
For the dealers with a predefined list of items they need to order, the easiest way is to Search & Add.
Lets analyze the naming of tires
Since the name is too long we decided to break it down to its exact categories for easier identification.
Each card is a product
To add a product, a new card gets added at the bottom
1
Cognitive Load
With each cards added, the users might find it difficult to comprehend the information
2
Stock availability
Realtime stock checks were impossible. Dealers can only get it once the order is placed
3
Single screen flow, but takes a toll
While it is easier for user to complete the entire flow with just one screen, the experience is at stake.
4
Saved orders/templates
The repeated orders are usually saved as Templates or Saved Orders. But treated as a different flow. We found an opportunity to combine both.
Limited the number of cards to 1. Dealers using this card, adds the product to cart.
Simplified the card by removing the quantity and price info to a separate page where the stock info can be triggered.
All the added products goes to cart where dealer can review added products and price breakdown and check out.
1
Adding product were cumbersome
34% users find it confusing in the add products page. This could be because of the multiple dropdowns and toggles.
2
Frequent cart checks
60% users frequently checks their carts to see what have they added in the cart. When probed, we found out that it was to avoid repeat ordering.
3
Saved Orders were missed
68% users missed the Saved Orders. But 84% responded positively in combining Saved Orders with Quick Order.
4
Credit info at the check out
This came from a user. Others responded positively as well. This will help them to take quick decisions.
With 182+ size options available, the informed dealer would primarily search for the required size. or scroll through the long list arranged in the increasing order of tire width.
Dealer easily identify their pattern over name. Images helps in the faster decision making
The actual product imagery helps in reconfirmation for the dealer and reduces the chance of returning. Quantity can be added using stepper or typed in.
Dealer gets a confirmation on the added product with selected quantity and total price. This would help the user to reconfirm the added quantity and price.
Quick editing tools will help them in readjust their order before check out.
Easily create a Saved Order or load one also aids in reducing time.
A quick check to their accounts section enables them to take financial decisions quickly
Upon reviewing the line items, cost and credit, the dealers place the order.
Dealers can copy the Order ID to share it with sub dealers or future reference
1
Reduced cognitive load
Progressive disclosure to required input fields helped reducing the cognitive load.
2
Easy cart checks
Dealers need not switch back and for to view the added items in the cart.
3
Single screen flow, but better
Bottom cards doesn't give a sense of separate page, which helps in user to get a feeling of a single page flow.
4
Convenient credit checks
Dealers doesn't have to remember their credit balance or go to accounts flow to check it.