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This section involves professional, freelance and personal projects

Appliances at your fingertips

Enhancing post-purchase brand experience

Case Study | B2B | Mobile

Quick ordering tires

Reducing ordering time by 40% for tire dealers to boost their sales

Reimagining NoiseFit app

Redesigned UI experience for Noisefit Gold, aimed at users who appreciate exclusivity and premium design. The new visual language is crafted to evoke the feeling of belonging to an exclusive members-only club.

Reimagining NoiseFit app

UI Components of an internal tool redesign for IFB

Visual redesign of IFB's brand communication

For more than 35 years, IFB has been manufacturing cutting-edge home and industrial appliances across laundry solutions, kitchen solutions, and living solutions. Well reputed in its sector for its forte in quality, durability and technology.

About to open its new range of products to their customers, IFB seized the opportunity to better define its personality and create a recognizable
and engaging brand image.

The visual language was fitted with a re-envisioned brand personality that is purposeful, refined, and smart, and a futuristic tone of voice that is engaging, smart, and upbeat.

Icon design design for newly launched IFB Refrigerators

Icon design design for newly launched IFB Refrigerators

Web Design for Gem & Jewellery Export Promotion Council (GJEPC)

Gem & Jewellery Export Promotion Council (GJEPC) is an organization set up by the Government of India with aim to promote the Indian gem and jewellery industry and its products.

Such a great team also deserves a great presentation! This project is a revamp of their website based on their new brand language.

Calendar design for UNICEF

Designed a unique interactive print calendar to celebrate UNICEF’s 70th year in India and its key milestones in our country through an exquisite mobile application.

Celebrating UNICEF’s 70th anniversary felt like an appropriate time to build awareness about these interventions and bring them into focus.

A blast from past

I had the privilege of helping a group of alumni from a school reconnect with their cherished memories by creating a brand identity that captured their nostalgic experience. Adopting a "funky retro" theme, the design focused on a soft, bubbly aesthetic to reflect the tender nature of their memories. This approach shaped the color palette and typography, setting a strong foundation for the project. To engage alumni, many of whom were out of town, we executed a targeted Instagram campaign that built a strong online presence and boosted engagement. The use of AI-generated visuals further enhanced the campaign, driving increased interaction and audience approval.